Lecture Five - Week 11

Lecture -

Looking at cameras and the development of times. Looking at what types of photographs would be taken over various time periods. 

This lecture doesn't relate to what I will be writing about in my essay, the topics are surrounding photography when I am looking specifically at advertising and media. 

Tutorial -

Photographys impact on daily life - representation 

-> transformation of the 'thing' photographed 

-> perspective/framing/view

-> time/context/social/political/cultural/economic 

-> what you can do with it. Where will it appear, for who? etc. 

-> knowledge

-> Different every time

-> expect 'content'

-> vernacular 'snapchat'

Essay feedback - 

Discussion with topic - don't get hung up on the terms, they are guiding paths. The ideas and discussions that your essay topic should relate on, they aren't to be hung up on. 

There can be more emphasis on one of the terms, but you still need to include both of the terms in this essay - the two terms would be the criticality, one may be discussion, and the other the critical on the topic. 

Talking and discussing the relationships between the images and that parts that underly and make them come together. 

Why have you brought and considered these images together, why is this idea worth discussing? 

Appropriating them into a new context. Why are you transforming them?

Need research - cultural iconography in advertising 

famous cultural things transformed through advertising. 

You just say that robbed of context twice - take out negative - why is it a problem - not saying its a problem but discuss the interesting elements as well as it being negative. 

When you imply it is a problem its not an interesting point - what is actually happening here?

Why does advertising do it ? What it is adding to its product

POST MODERN - Reading Goldman and Papson - famous people in advertising - ideas that feed into it. Draw on significance. 

Different ways these are being transformed - artists take and change the images a long time ago. 

Expand in sense of early artists - could structure the whole transformations around the Mona Lisa. Just look at the transformations of the Mona Lisa.